i turn complexity into clear, scalable learning.

customer education | learning ecosystems

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my career, animated by me.

portfolio client

Coastal Core Fitness is a boutique fitness studio with three locations, based on the Lagree Method. Workouts involve a Megaformer, which is a highly sophisticated machine, 250lbs, 10.5' long with 2 platforms, and a spring loaded carriage on wheels. The workouts are highly efficient but complex, especially for beginners.
The goal was simple: retain and convert new clients.
Business metrics being targeted include:
- Second Visit Rate: % of new clients who return for a second class
- 30-Day Retention Rate: % of new members still active after 30 days
- Intro to Membership Conversion Rate: % of intro clients who buy a membership or package
To improve retention and conversion, the solution wasn’t “more content,” it was smarter, connected content delivered at the right moments. Coastal Core Fitness needed a system that could take a complex workout experience and make it feel intuitive, approachable, and repeatable for new clients.
So instead of standalone assets, I designed a customer education ecosystem: a set of six interconnected solutions that guide clients from first class to confidence to commitment.
1. AI-Driven Content Design System
  A structured content engine that transforms complex Lagree concepts into clear, consistent, and scalable content across every touchpoint.
2. Animated Explainer
  A short animation accessed via QR code at check-in that introduces the Megaformer and class flow, reducing first-time intimidation and boosting early confidence.
3. Multi-Format Content Library
  A modular library of reusable content blocks that keeps messaging consistent while making it easy to create fresh, high-quality assets across channels.
4. Email Newsletter (New Client Drip Campaign)
  A behavior-based email series that reinforces key concepts, encourages return visits, and guides clients toward membership.
5. Instructor Resources
  Internal tools that align coaching with client-facing education, helping instructors create more consistent, confidence-building class experiences.
6. Instagram Reels
  Short-form videos that make the method feel approachable, attract new clients, and reinforce key concepts between visits.

“What truly sets Jess apart is her inquisitive nature, her relentless drive to find solutions, and her commitment to continuous improvement. She’s always thinking about how to make things better—more sophisticated, more polished, and more effective. Her willingness to contribute elevates the entire team.”

— Current Manager, 2025 Performance Review

i don’t wear many hats. I see through multiple lenses.

Research taught me how people learn. Deploying technology forced me to scale it. Developing technical content pushed me to simplify it.

I bring all three of these viewpoints into building learning ecosystems that actually work.

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Highlights include:

15+ years in education and learning design
3+ years in customer education
Ph.D. in Learning Technologies

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I’ve done it all in the LMS world—run them, built them, bought them, and fixed them. I turn clunky platforms into intuitive, scalable learning experiences people actually use. And I don’t stop at the LMS—I design learning ecosystems where content flows seamlessly across tools, teams, and touchpoints.